Solutions for growing companies
Our clients that are in a hyper growth mode need one thing – a revenue generating engine. We help them to build it at scale through (1) efficient marketing processes; (2) the right marketing technology stack; (3) data and actionable insights.
1. Improving efficiency with Marketing Technology
- We audit the current marketing technology stack of our clients to determine the areas of improvement to accommodate their growing marketing needs. To get the full advantage of technology, we identify and eliminate any siloed systems.
- We implement marketing automation technologies and integrate them with existing systems.
2. Driving growth through measurement, analytics, and data
- We access the data infrastructure of our clients to ensure they collect all the data for 360 view of their customers. We bring missing technology, clean data and facilitate data governance.
- We help our clients drive revenue through analysis of the return on their marketing investment to understand what segments and tactics are impactful on the bottom line.
- We analyze the full marketing funnel to determine the areas of optimization – channels, campaigns, pipeline, conversion rates, customers, LTV, ROAS, CPL, Churn rate, etc.
- We work with our clients to build bottom-up ROI models to achieve revenue targets.
3. Optimizing marketing processes
- We audit marketing processes to find ways to increase productivity and efficiencies, including the optimization of lead management, lead handoff process, and customer lifecycle.
4. Growing a strong marketing organization
- A strong and skilled team can be a powerful competitive advantage especially at the time of hyper growth. We assess the structure of existing marketing teams, their skillset, and help our clients recruit missing talent or train existing one to support ambitious business goals.
